Call for your free quote 0800 955 0058

New sellers price keenly to beat stamp duty holiday deadline

Lockdown demand remains high with new sellers pricing keenly to complete before the stamp duty holiday which ends next March.

Buyer demand remains high according to Rightmove as new seller pricing competitively in order to secure a sale and complete before the stamp duty deadline in March 2021.

Demand from first time buyers and home movers is strongest in regions where there is the largest stamp duty land tax (SDLT) savings such as London and the South East.

Sales agreed nationwide are 50% higher than October last year, the regions where properties are more expensive in East of England are up 72% and South East are higher by 69%.

London with large stamp duty savings

The stamp duty holiday benefits expensive properties and buyers in London can save the most up to £15,000 based on the average asking price of £630,634.

Property priced between £100,000 to £200,000 have seen sales up 16% compared to last year whereas sales are up 106% for properties between £400,000 and £500,000.

The table from Rightmove shows the average asking prices for UK regions and stamp duty land tax (SDLT) saved if sales are completed before the March 2021 deadline.
Region Asking price
SDLT saving
London £630,634 £15,000
South East £417,592 £10,880
East of England £366,223 £8,311
South West £321,665 £6,083
East Midlands £245,284 £2,406
West Midlands £243,507 £2,370
North West £215,616 £1,812
Yorkshire & Humber £209,452 £1,689
North East £161,506 £730
There are significant stamp duty gains for first time buyers in other regions with the South East saving £10,800 with average asking prices of £417,592 and East of England saving £8,311 on prices of £366,223.

With average asking prices of £209,452 in Yorkshire & Humber the stamp duty savings are lower at £1,689 and in the North East the savings are the lowest at £730 with prices of £161,506.

There was a dip in demand when the second lockdown was announced, says Rightmove although demand remained 28% up compared to the same days last year.

In the first six days of the second lockdown demand increased by 49% on this time a year ago as the housing market was allowed to continue as usual.

Older homeowners can avoid the uncertainty of moving with the equity release buyer accessing cash with a lifetime mortgage to repay an interest only mortgage or purchase a new car.

Asking prices dip with keen pricing

The average asking price for property on the market is £322,025 after reducing by -0.5% or -£1,505 in November.

Sellers are being more realistic about the price of property in order to agree a sale and complete before the deadline in March 2021 for buyers to receive the stamp duty savings.

If the asking piece is too high there is less change of selling and a Rightmove study shows you are twice as likely to agree a sale based on the first price for the property.

Asking prices are higher by 6.3% on average over the year and this increases pressure on buy-to-let investors as lenders require 25% deposits and rental incomes to exceed 145% of a notional mortgage interest rate.

Properties at the top of the ladder have the highest rise up 8.4% over the year with average asking prices of £569,692.

The higher prices across the country means remortgage buyers can release capital and use this for home improvements such as upgrading your kitchen or adding an extension such as a home office.

What are your next steps?

Talk to our London City Mortgage brokers for advice if you remortgage your existing home and want the best mortgage deal or release capital, buying your first home, moving home or a buy-to-let investor.

Start with a free mortgage quote or call us and we can take your details. Learn more by using the equity release calculator, mortgage monthly cost calculators, and property value tracker chart.

For older homeowners releasing equity from your property, our LCM mortgage advisers can recommend the lifetime mortgage, accessing wealth to give to a family member or even buy a more expensive home.

Mortgage Best Buys

These are examples of mortgage products we can approach with many more offering interest rates and flexibility to meet your needs.

1.16% Fixed Rate
60% Loan to Value
£1,525 App Fee
Until 01/11/2022
Reverts to 4.09%
1.17% Fixed Rate
60% Loan to Value
£1,025 App Fee
Until 31/09/2022
Reverts to 3.59%
1.18% Fixed Rate
60% Loan to Value
£1,034 App Fee
Until 31/10/2022
Reverts to 3.59%
1.19% Fixed Rate
60% Loan to Value
£999 App Fee
2-Years Time
Reverts to 3.59%

The latest mortgage news

26 Feb 2021

Stamp duty holiday extension likely as 100,000 buyers will miss deadline

About 100,000 buyers already agreed to complete will miss the stamp duty holiday deadline leading many to expect an extension.

08 Feb 2021

First time buyers are not deterred by rising house prices

Transactions bounced back strongly for first time buyers in the second half of 2020 despite a 10.0% rise in house prices.

04 Feb 2021

Stronger demand from buyers sends house prices higher

Rapid start to the year as buyer demand increases 13% across all regions and new house prices highs despite the third lockdown.

29 Jan 2021

Recovery for equity release with low cost mortgages and pent-up demand

Pent-up demand for equity release and falling interest rates has seen a recovery in plans taken out after slowdown during the first lockdown.

Call for your free quote 0800 955 0058


    Equity Release may involve a Lifetime Mortgage or a Home Reversion Scheme. To understand the features and risks, please ask for a personalised illustration. Equity Release may affect your entitlement to means tested state benefits and will impact on the size of your estate. For Equity Release London City Mortgages charge a fixed fee upon completion of £695. For Mortgages a fixed fee is charged on application. Typically this is from £295 up to £495 for the services selected.


    Equity Release - Equity Released from your home will be secured against it. Mortgages – Your home may be repossessed if you do not keep up repayments on your mortgage or other loans secured against it. Think carefully before securing other debts against your home. The information contained in this website is subject to the UK regulatory regime and is therefore intended for consumers based in the UK.


    9th Floor, 30 Crown Place
    London, EC2A 4EB

    0800 955 0058


    London City Mortgages Limited is a registered company in England & Wales under company number 09278987. London City Mortgages Limited is an Appointed Representative (FCA no. 655965) of Blackstone Moregate Limited (FCA no. 459051) which is authorised and regulated by the Financial Conduct Authority. LCM and LCM Equity Release are trading names of London City Mortgages Limited.

    2021 © London City Mortgages.
    Website designed & developed by Spyre Media